Brand Strategy Specialization: Crafting User Experiences

Overview

“In this lesson, we’ll discover and develop lists of questions that will form the basis of the content our brand should develop.”

In this video lesson Domestika addresses the topic: Digital Contents, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ Digital Contents How do we start to produce contents for the channels where our stakeholders are? But especially contents that our stakeholders find really interesting. I'm going to show you how. Let's take a look. Let's start with a list of all the channels and contents which should be developed. This, we're going to probably get from our digital ecosystem canvas and you might have something which reads like this. We're going to need videos for YouTube and Instagram. We're going to need articles for our blog and for LinkedIn. We're going to need some images for our own web, social media ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1911 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling