Brand Strategy Specialization: Crafting User Experiences

Overview

“In this lesson, I will give an overview of the artists, individuals, books and influences that are major references for the work I do.”

In this video lesson Domestika addresses the topic: Inspiration / Jessie McGuire, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ Influences As you know a bit more about me, now, I'll share some of the biggest influences on my life and career. In 2011, I had the opportunity to attend SVA Masters in Branding program. It was the first year of the program, and as part of the coursework, we got to work with Debbie Millman and a variety of editors from Rockport to create "Brand Bible." "Brand Bible" is the complete guide to building, designing, and sustaining brands. What was incredible about this project is that each student had an opportunity to write a chapter. Each chapter covers the history of brands. For this book,...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1907 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling