Brand Strategy Specialization: Crafting User Experiences

Overview

“Let's find the focus points between our brand and our consumers. They will guide us as to what to include in our brand strategy. We’ll also discover what our competitors are up to and, thereby, how to be unique.”

In this video lesson Domestika addresses the topic: What Are You Talking About?, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ What Are You Talking About? In this lesson, we will find out how to discover what our stakeholders want to hear from our brand and we will also find a few surprises on the way. Let's take a look. On the right-hand side here, we can see that we now know what our brand is about. We know our brand's promise and what our brand's functional and emotional benefits are. On the left here we can see that we have a good idea of what our consumers, from our who chooses you stakeholder group, what their functional and emotional needs are. What we're going to do is, we are going to put them into what ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1921 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling