About the video: Inspiration / Laura Busche
Overview
“I’m sharing the books and resources that have inspired me along the way. I continuously reference them to learn where the field is and which emerging trends I could leverage in my practice.”
In this video lesson Domestika addresses the topic: Inspiration / Laura Busche, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.
Partial transcription of the video
“Influences In this world of content that you're about to get into, you'll soon find there are lots of different sources of inspiration you can pull from. It's not a single discipline. It truly brings together design, psychology, business, strategy. You'll soon see that in the sources that have inspired me, there's a range of different authors to look at and consistently go back to. Let me share a few of my favorite books. Ogilvy on Advertising "Ogilvy on Advertising" is a compilation of some of David Ogilvy's best campaigns. Now, his advice and insights and ideas around copywriting and adve...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy Specialization: Crafting User Experiences
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling

Domestika
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