Brand Strategy Specialization: Crafting User Experiences

Overview

“It's time to bring your project across the finish line with a final presentation to aid the implementation of the brand identity (as dictated by the brand blueprint). I will explain how to develop a measurement strategy to determine the success of reaching the target audience and telling the right story, and create the brand and messaging guidelines to effectively hand over work.”

In this video lesson Domestika addresses the topic: The Brand Blueprint, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ The Brand Blueprint In this lesson, we'll be going through the brand blueprint. We've talked a lot about the brand blueprint and the process to get here but I wanted to take the time to go through one brand and how we went through the process to get to the brand blueprint. I'll be using the 100 Gates Project as an example. As you remember, we had the Consider phase. Consider is going wide and thinking about everything that the brand touches and doing as much desktop research, doing stakeholder interviews, talking to the community, and bringing that together into ideas that you can start t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1901 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling