Brand Strategy Specialization: Crafting User Experiences

Overview

“In the future you will probably carry out branding projects for new companies where the brand needs to be started from scratch. But what happens when you’re faced with a rebranding situation? What aspects should you bear in mind? Most of these aspects come under the banner of Change Management, and this is what we’ll be looking at in this lesson.”

In this video lesson Domestika addresses the topic: Things to Bear in Mind, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“Things to Bear in Mind In the future, you'll probably work on branding projects for new companies, where they have the opportunity to build a brand starting from scratch, and this is precisely what we'll be looking at in this lesson. A rebranding often means that changes within a company are imminent. The larger the company, the more aspects there are to consider. Change management in itself is a big project, but central to it should always be the brand strategy and the brand route map. The brand you're working with might have a history, so ask yourself, how will the new brand impact the ol...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1921 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling