Brand Strategy Specialization: Crafting User Experiences

Overview

“All creatives have their influences. Here I share what inspired me over the years, from the Nike logo to Marty Neumeier's distinct way of shaping brands.”

In this video lesson Domestika addresses the topic: Inspiration / Fabian Geyrhalter, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“In this lesson, I will share my influences with you that got me to where I am today. And I have to say, I was never big into following other professionals. The idea of the cult of personality, never really worked for me. I did not have big graphic design heroes. But... I was always fascinated with projects and logos. over the people. Behind them. I always loved logos from when I was very young. Age on. even at age five. I drew Snoopy characters. And that's normal for kids, but My characters had swooshes on them. They were Nike shoes. And In the beginning, i was so young that I could not eve...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (30)
• 2526 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling