Brand Strategy Specialization: Crafting User Experiences

Overview

“Now that you took the first stab at positioning, let's determine if this differentiates you enough from other brands. To do this you must look at the benefits you provide to your potential customers. These can be functional and emotional benefits. ”

In this video lesson Domestika addresses the topic: How to Stand Out, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ How to Stand Out In this lesson, we will take your initial positioning and dig deeper and question it to see where we have room to differentiate even more. Differentiation is what this lesson is all about. There are functional and emotional benefits. Functional go to what you provide to your customer. Then, there are non-tangible benefits, which are the emotional benefits. Brands usually have tons of benefits, yet there are only one, or two, or three true differentiators, but those are the ones that they can own. Those are the ones that people love. There is a large chain of fitness cente...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1902 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling