Brand Strategy Specialization: Crafting User Experiences

Overview

“First things first: prioritize. Realistically speaking, you’ll never have all the time or resources you wished you did to execute content campaigns. In my experience, even when resources abound, there’s usually some other constraint that trumps that “ideal case” lingering in our minds. That’s why focusing on your why is so essential: what is the potential gain in crafting this content? We’ll set realistic, time-bound goals that clarify our intentions. We’ll also review some of the channel types available to us and determine which ones matter most and fulfill more of a supportive role.”

In this video lesson Domestika addresses the topic: Prioritizing, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“Prioritizing Realistically speaking, you'll never have enough time or resources to go after every single opportunity or every single new shiny channel that comes across. That's why this new lesson is so essential. Prioritizing will help you focus on what you do have in the best opportunities possible. Throughout this new lesson, we'll take a look at your "why", meaning your goals, key performance indicators, and what tactics can back those objectives realistically speaking. We'll also take a look at your "where", meaning the channels that make the most sense based on that "why". Let's get s...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1907 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling