Brand Strategy Specialization: Crafting User Experiences

Overview

“Here I will explain how you can take your storytelling one step further by clearly defining the values which you share with your audience and creating more empathy. ”

In this video lesson Domestika addresses the topic: Defining the Brand Personality, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“In this lesson, we will define your brand personality. Now that we found a way to connect through your story, Let's hang on to that storytelling magic. and take it a step further 90% of Generation C trust brands that share their values. and they only go back to them. They don't go back to anything else. Shared values are key. To attracting like-minded clients. And we will need to ensure that your values are both Authentic? and strategic. Here are three core values of a brand many of us cherish. Patagonia. the maker of outdoor apparel. Number one, build the best. Product. 2 cause no unnecess...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (30)
• 2525 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling