Brand Strategy Specialization: Crafting User Experiences

Overview

“Here I will explain how you can take your storytelling one step further by clearly defining the values which you share with your audience and creating more empathy. ”

In this video lesson Domestika addresses the topic: Defining the Brand Personality, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ Defining the Brand Personality In this lesson, we will define your brand personality. Now that we found a way to connect through your story, let's hang on to that storytelling magic and take it a step further. 90% of Generation Z trusts brands that share their values, and they only go back to them. They don't go back to anything else. Shared values are key to attracting like-minded clients. We will need to ensure that your values are both authentic and strategic. Here are three core values of a brand many of us cherish, Patagonia, the maker of outdoor apparel. Number one, build the best p...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1907 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling