Brand Strategy Specialization: Crafting User Experiences

Overview

“As individuals, we express a distinctive voice whether we’re aware of it or not. As brands, it serves us most to be truly intentional about it: to define communication styles, including a general voice and a set of scenario-specific tones.”

In this video lesson Domestika addresses the topic: Voice 2, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“Voice If you've ever tried to create a mood board, you may have felt overwhelmed by the blank sheet of paper. That is exactly what I've tried to avoid with this mood boarding template. You can download it in the Additional Resources. The thing it'll do for you is to give you some clear labels that explain the type of cutouts or the types of resources that you may want to add in each of the sections. Now at the end, all of these labels will be covered. It doesn't really matter if you find a better space for a cutout that does not match the label. The reason they exist is that they're here to...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1921 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling