Brand Strategy Specialization: Crafting User Experiences

Overview

“Who will be the people spreading the word for you? You need your own brand advocates. To gain traction faster you need to know toward whom your content is geared. This is what I will discuss in this lesson.”

In this video lesson Domestika addresses the topic: How to Gain Traction, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“How to Gain Traction In this lesson, we'll talk about how you can gain traction. You have done the hard work, here comes the hard work. Just kidding, but at least a little bit. The key to gaining traction is to understand who will be the ones spreading your word for you. You need your brand advocates. Those are the ones that are superfans of your work. Some are past clients, mentors, or co-workers. When you relaunch your site, make sure they get to know the new you. Ask for a catch-up call and tell them about your transformation and how excited you are, or email them about something differe...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1907 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling