Brand Strategy Specialization: Crafting User Experiences

Overview

“The next step is to apply your immersion findings to create unique and ownable stories and set the stage for big ideas, logo design, typography and other ownable assets. Let me demonstrate how it's done!”

In this video lesson Domestika addresses the topic: Creating, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ Creating In this lesson, we'll talk about the phase create. Create is where you take the thinking and the immersion you did in phase one and start to narrow in on creative concepts. Creative concepts can take on a variety of forms. They can be sketches, swipes, images, or collages, but when I start to think about create, I like to think about how I can get the most minds in the room to think about how to bring the brand to life. For create, I'll take you through a project we worked on called World of Women. World of Women is an NFT project utilizing Web3 technology. The artist Yam created...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (30)
• 2527 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling