Brand Strategy Specialization: Crafting User Experiences

Overview

“In this lesson you will discover who the users of your brand are and how they interact with it in an emotional and systematic way.”

In this video lesson Domestika addresses the topic: Personas and Their Customer Journey, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“In this lesson, we'll discover more about our brand's user and how they relate to it in a systematic and emotional way Let's go for it. persona's and customer journey. Hands up if anyone knows who this is. I'll tell you, it's... Lee Strasberg, American director, actor, producer, and also known as the founder of the Actor's Studio in New York. They studied the Stanislavski method where well-known actors such as Paul Newman, Marilyn Monroe, etc. studied acting there. And What they studied was a thing called method acting. So why is method acting important to us in brands? Method acting gets i...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (30)
• 2526 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling