Brand Strategy Specialization: Crafting User Experiences

Overview

“Every customer’s experience with your brand is a journey made of multiple touchpoints. Acquiring new customers and converting them in, e.g. social platforms is just one part of the picture. You are not done with customers after they’ve followed or even purchased once. If you’re building a brand for the long term, a well-conceived plan is a key to communicating effectively as the relationship progresses. This lesson is all about visualizing this journey, empathizing with your customers’ needs every step of the way, and crafting compelling content that genuinely supports them.”

In this video lesson Domestika addresses the topic: Scripts and Scenarios, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“Scripts and Scenarios Let's talk scripts. Maybe the word reminds you of something rigid or generic, but I want you to understand that this is nothing like that. Having scripts and processes will give you freedom. The more systemic you get about all of these different content production processes, the more time and space you're going to have to exercise your creativity to its fullest. Throughout this lesson, we will learn how a carefully crafted script can make your life easier and keep your audience engaged consistently overtime. Let's take a look. When it comes to customers' experience wit...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1906 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling