Brand Strategy Specialization: Crafting User Experiences

Overview

“We will discover how the key to defining a brand is all about asking the right questions. We will ask what brand owners REALLY want and also learn how to ask our stakeholders and our users what a brand should fulfill. ”

In this video lesson Domestika addresses the topic: Key Elements for Defining Your Brand, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“Key Elements for Defining Your Brand In this lesson, we'll discover that the key to defining a brand is all about asking the right questions. We will ask brand owners what they really want, but we will also learn how to ask our stakeholders and our users what a brand should really fulfil. Let's take a look. The key to defining a brand is all about asking the right questions. Let's explore this for a while, but firstly I'd like to kick off with a startling fact, that three out of four brands aren't relevant to people. It's not me that says this, it's a worldwide survey carried out by Havas M...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1906 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling