Brand Strategy Specialization: Crafting User Experiences

Overview

“Throughout history, a brand has always established value. In this lesson, I will share the many facets of branding and their effect on culture and our communities. ”

In this video lesson Domestika addresses the topic: Mindset: What Is a Brand?, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“Mindset: What Is a Brand? In this lesson, we'll talk about the building blocks of branding and think about what is branding. A lot has been written about brands but not branding. I, by no means, am a scholar in that, but it is important to start with what is the history of brands. What and how did they start? How do we think about this term in modern day? Then, I'll talk through what are some examples of how you can think about the application of brand as it relates to organizations, people, retail, experience, and packaging. Let's start with the history. As we think about the evolution of ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1907 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling