Brand Strategy Specialization: Crafting User Experiences

Overview

“First of, you will explore branding as more than just a logo—it’s an experience, a story, and a promise. You will learn how branding evolved from ancient marks to digital engagement and why strategy is key to standing out. By mastering brand strategy, you will create meaningful, lasting connections.”

In this video lesson Domestika addresses the topic: Introduction, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“A brand is more than just a name or a logo. It's an experience. a story. And a promise. Behind every successful brand is a well-thought -out strategy that shapes how it is perceived. valued, and remembered. It serves as the bridge that turns ideas into identities and businesses into lasting connections. Branding. Is knowing how to fit in, and stand out at the same time. is the reason why people choose you over all the others. Branding began with Egyptians marking goods with hieroglyphs. and Romans stamping pottery with maker's marks. It evolved through mass production during the Industrial ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1918 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling