Brand Strategy Specialization: Crafting User Experiences

Overview

“Now that you’ve crafted a personality, it’s time to release it into the world. Voice is a manifestation of one’s general attitude and perspective on life. ”

In this video lesson Domestika addresses the topic: Voice 1, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“What are we going to do with all of this personality we've built. It's time to turn up the volume and define your voice. How is this all going to come through both? visually and verbally. You want to make sure you've defined what your brand sounds like, writes like and speaks like. but also what it looks and feels like. And this entire lesson is going to be all about figuring out those details. To figure out your verbal voice, I always rely on this exercise, which involves taking a group of tweets that you've found interesting online They may or may not represent your brand. At this point, ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (30)
• 2527 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling