Brand Strategy Specialization: Crafting User Experiences

Overview

“To get started, I will help you write the first draft of your positioning statement. This will be the nuts and bolts of your rebranding strategy. ”

In this video lesson Domestika addresses the topic: Brand Positioning: Take One, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ Brand Positioning: Take One In this lesson, we'll define your first positioning. We'll do it again later, but this will be important because we are diving into how you can differentiate in the marketplace through a strong brand positioning. This is simply gold. When I advise any start-up on branding and if they have no money and time like start-ups do, I make them spend an hour or two, sometimes even three, deriving this one sentence. It is the nuts and bolts of rebranding. It is so important to me that we'll write it again in Unit 3 to make sure all the additional steps we are taking in ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1921 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling