Brand Strategy Specialization: Crafting User Experiences

Overview

“Now that you have a firm understanding of what a brand is, I will teach you the tools needed to identify and build brands with meaning.”

In this video lesson Domestika addresses the topic: Toolset: The Basics of Brand Building, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ Toolset: The Basics of Brand Building Now that we've covered the history of branding, its different applications, and the ways in which brands show up, in this lesson, we'll be talking about brand building. What the elements are that you should be thinking about as you build a brand, some questions you should ask, and some components that will be important, especially as we move to the brand blueprint. We'll talk about brand building. These are all the components. This might be overwhelming. There are many different elements. Each one of these could be its own course, but we will talk abo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1921 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling