Specialization

Brand Strategy Specialization: Crafting User Experiences

About the video: Brand Ecosystem

Overview

“We will now discover how your brand interacts with its stakeholders and also how they relate with each other.”

In this video lesson Domestika addresses the topic: Brand Ecosystem, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“Brand Ecosystem In this lesson, we'll be looking at how our brand interacts with its stakeholders, and how they, in turn, relate to each other. Let's take a look. Brand Eco-system What's a brand ecosystem? Good question. Well, the simple answer is that it's a representation between a brand and its stakeholders, but I think it can actually represent a hell of a lot more things and it's a very useful tool for finding out, especially the relationships and interactions between the stakeholders amongst themselves. What's the purpose of a brand ecosystem? Why are we gonna bother going into so muc...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Brand Strategy Specialization: Crafting User Experiences

  • Level: Beginner
  • 100% positive reviews (19)
  • 1904 students
  • 6 units
  • 67 lessons (11h 38m)
  • 40 downloads
  • Category

    Marketing & Business
  • Areas

    Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling

Domestika

Domestika
A specialization by multiple teachers

Teacher Plus

  • 100% positive reviews (19)
  • 1,904 students
  • 67 lessons (11h 38m)
  • 79 additional resources (40 files)
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  • Audio: English, Spanish
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  • Level: Beginner
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Areas
Brand Strategy Specialization: Crafting User Experiences. Marketing, and Business course by Domestika

Brand Strategy Specialization: Crafting User Experiences

A specialization by multiple teachers
Berkeley, United States.
Joined April 2002
  • 100% positive reviews (19)
  • 1,904 students