Brand Strategy Specialization: Crafting User Experiences

Overview

“To conclude the creative process, I will walk you through key brand and messaging guidelines. You will learn the tools that can be used to allow for seamless implementation of the design solution by the business user to effectively reach the target audience.”

In this video lesson Domestika addresses the topic: Brand Messaging and Beyond, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ Brand Messaging and Beyond In this lesson, we'll talk about brand messaging and beyond. You have your brand blueprint, you've measured success, and now you're thinking about what happens to it after you're done. What might the client come back to you for? What questions might come out of how the brand is being utilized? That's an important aspect of thinking about your work. What I'll talk about is the 100 Gates Project once again. As we talked about, we created a brand blueprint, had a positioning, values, personality, out of the words you can draw, a logo was created, and brand guidelin...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (30)
• 2526 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling