Brand Strategy Specialization: Crafting User Experiences

Overview

“Let's continue with our exercise. In this second part of the lesson, you will identify the different stakeholders of your brand, filter the important ones based on their level of influence and interest, and discover their stimuli. ”

In this video lesson Domestika addresses the topic: Audiences: Stakeholders and Research 2, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“Audiences: Stakeholders and Research Let's move on to the first task here. We're going to identify our brand's stakeholders. Obviously for this, we have supplied a stakeholder canvas. In this case, the canvas, we're going to divide it into three parts. The first part, we're going to identify our stakeholders in those three groups. In the second part, we're going to prioritise them. In the third part, we're going to discover what our stakeholders want. We'll call this stakeholders' stimuli, but really it comes down to discovering what our stakeholders want from our brand, and not just from o...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1921 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling