Brand Strategy Specialization: Crafting User Experiences

Overview

“Let's continue with our exercise. In this second part of the lesson, you will identify the different stakeholders of your brand, filter the important ones based on their level of influence and interest, and discover their stimuli. ”

In this video lesson Domestika addresses the topic: Audiences: Stakeholders and Research 2, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“Let's move on then to the first task here. and we're going to identify our brand stakeholders. Obviously for this, we have supplied a stakeholder Canvas. In this case, the canvas, we're going to divide it into three parts. The first part, we're going to identify our stakeholders in those three groups. In the second part, we're going to prioritize them. And in the third part, we're going to discover what our stakeholders want. I'm going to call this stakeholder stimuli, but really it comes down to discovering what our stakeholders want from our brand. And not just from our brand, but from th...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (30)
• 2527 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling