Brand Strategy Specialization: Crafting User Experiences

Overview

“Let me show you how to build a brand’s digital channel profile. It's where your stakeholders get their first impressions from, so it’s important to get it right. As you probably know, first impressions are utterly important because they last well beyond just a single moment. ”

In this video lesson Domestika addresses the topic: Digital Channels, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ Digital Channels Not all channels are right for all types of brands, but in this lesson, I will take you through the ones that are going to be right for your brand. Lt's go and take a look. What do they have in common and how can finding out what they have in common help us? Principally, apart from content, obviously, what they have in common are profiles, and in all different social media, we can see different kinds of profiles, but profiles, they all have similar things in common. They have headers, they have logos, and they're all expressing their brands in many different ways. Twitter...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1921 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling