Brand Strategy Specialization: Crafting User Experiences

Overview

“Let me explain why content is still king. I’ll not only take you through the golden content rules but also the three different types of content. I'll finish with a handy matrix as a reference to digital content. ”

In this video lesson Domestika addresses the topic: Step 6: It’s All about the Contents for Digital Channels, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ Step 6: It's All about the Contents for Digital Channels We've gone through digital channels, quite a few of them. Now we're going to focus on digital contents. I'm going to be going through three different types fundamentally, but more importantly, I'm going to point out a couple of golden rules about contents. I would say golden rule because there's only one, and that one is, your contents should answer your stakeholders' questions. I believe that is absolutely the best way of engaging them. By this, I mean that no matter how tempting it might be to talk about your brand's products or s...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1930 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling