Brand Strategy Specialization: Crafting User Experiences

Overview

“Is the name of your brand the best one to attract new, niche, and completely different clients? Your name and story need to reflect your positioning. This is what we will see in this lesson. ”

In this video lesson Domestika addresses the topic: Supporting Your Positioning, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ Supporting Your Positioning In this lesson, we have to ask ourselves, is the name you're currently using to attract your clients still the best name to attract the newly defined? Perhaps, more niched down or a completely different audience. Is your regular name, like Mark Smith, too simple? Would a credit union trust a single freelancer with such important work? Could he ask for higher prices for the value he creates? Or would a bigger-sounding name suit him better, perhaps a name that would allow him to expand and even hire people in the future? What do you go by as a freelancer or a sma...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1920 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling