Brand Strategy Specialization: Crafting User Experiences

Overview

“In this lesson you will learn how to combine all the previous phases in a single, powerful, user-centric brand strategy. ”

In this video lesson Domestika addresses the topic: Brand Route Map, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“Brand Route Map In this lesson, you'll learn how to put together all the previous canvases into one single brand route map. This will be the beginning of your user centred brand strategy. Let's go for it. What is a brand route map? A way of presenting the brand strategy. Before I explain all about how to put together the brand route map, I wanna talk a bit first about brand strategy. The brand strategy will help you a lot with your planification. Might be launching or relaunching a brand, it'll help you with those campaigns, it'll help you with the content, it'll help you plan loads of stuf...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1913 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling