About the video: Brand Positioning
Overview
“Based on what you know about your target customer and brand principles, it’s time to define which themes and keywords to focus on. Throughout this lesson, we’ll use my six-question technique to clarify the themes it makes sense for your brand to own and invest in. Then, we’ll consolidate what we’ve learned thus far in a clear positioning statement.”
In this video lesson Domestika addresses the topic: Brand Positioning, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.
Partial transcription of the video
“Brand Positioning You're doing great so far. You've already created a set of pillars that are going to become the foundation for this content playbook, but now it's the time to think about positioning. At its core, positioning is finding the right space in your customer's mind and going for it before anybody else does. To that end, throughout this lesson, we are going to learn how to shape up a positioning statement minus the hassle. Yes, there's a template for that. We're also going to take a look at how to craft a statement of value, called promise, that lets you truly connect with your a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy Specialization: Crafting User Experiences
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling

Domestika
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