Brand Strategy Specialization: Crafting User Experiences

Overview

“Next, we will be working on funneling everything we have done into one or two simple words that will define your brand DNA. Now that you have complete clarity around your re-positioned brand, do you have to go back and adjust anything you have done?”

In this video lesson Domestika addresses the topic: The Brand DNA, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ The Brand DNA In this lesson, we will define your brand DNA. Now that you have cemented your positioning, it is time to take it further. One last but big word I'll have you write. In my book, "Bigger Than This," I call it your brand DNA. I ask, what is bigger than your service or your offering and I let the answer define your brand DNA. It is your brand in one word. You have so much clarity now around who you are, why you do what you do, how you do it, and who you do it for that you can now crystallize it down to its core. When you look at some big brands, some beloved brands, it is very ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1902 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling