Brand Strategy Specialization: Crafting User Experiences

Overview

“Game on! It’s time to compile your strategies into a shared Content Playbook. This simple, collaborative file keeps your plan accessible and adaptable. Since strategies evolve, real-time updates are key. The template is easy to edit, concise, and printable—ensuring your team stays aligned and agile.”

In this video lesson Domestika addresses the topic: Content Playbook, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“Whether you're creating content solo or with a team, Having a clear instruction guide that shows you how, when, and where to produce these content pieces is going to come a long way. In this new lesson, we are finally going to build your content playbook. That easy reference you can always go back to when you're having doubts about what to do next or how to plan your next editorial calendar. Now, Having this guide handy is going to help you prioritize your efforts streamline your content creation and have a strict set of guidelines that guarantees high quality every single time. Let's take ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (30)
• 2526 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling