Brand Strategy Specialization: Crafting User Experiences

Overview

“I will help you to consider why a brand exists through research. You will conduct a comprehensive brand immersion to understand who the brand serves and the market they operate in.”

In this video lesson Domestika addresses the topic: Considering, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ Why Do Brands Exist? We've covered the different aspects that a brand can be and we've also looked at the building blocks of a brand and the process, we'll now dive into the brand blueprint. We'll start with phase one of our process, which is Consider. Consider, as I mentioned before, is all about learning as much as you can about the brand. Whether that be through research, audits, or interviews, any understanding you can have of the brand is important in this first phase because this will be where you set the foundation for the brand. In my final project, I will be taking you through th...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (30)
• 2526 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling