Brand Strategy Specialization: Crafting User Experiences

Overview

“Writing your brand’s story shouldn’t feel overwhelming. Throughout this lesson, you’ll apply my proprietary brand storyboard to determine your ideal customer’s “once upon a time” and “happily ever after”. ”

In this video lesson Domestika addresses the topic: Brand Storyboard, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“Brand Storyboard Writing your brand story shouldn't feel overwhelming. In this lesson, we'll take a look at the storyboard, an eight-scene tool that will allow you to reshape your narrative around the right main character, your customer, so without further ado, "Once upon a time..." Brand Story What's your once upon a time? Have you ever considered what your brand's narrative is truly about? Yes, we all want to craft content and share it out with the world, but what is the message? What is the thing you're solving or the desire you're satisfying through the product or service that you're of...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1921 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling