Brand Strategy Specialization: Crafting User Experiences

Overview

“In this lesson, I will share with you who and what has influenced my passion for creativity, brands, and user experience. In my case, it's not just limited to individual people, but the contexts, attitudes, and culture that have strongly influenced my professional development. Note: In this lesson, I said: "objectivity" instead of "subjectivity" (minute 03:42). In the subtitles, you will see that my explanation is correct.”

In this video lesson Domestika addresses the topic: Inspiration / John Williamson, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“Influences In this lesson, firstly, I'd like to talk to you about some of my influences, things that have influenced me in branding, user experience, design and creativity. My influences haven't always been people or other artists. It's been other things like creativity, like culture, attitudes and contexts. In creativity, I've always been influenced by really smart advertising, and the one that immediately comes to mind is BMW Spain's campaign called "¿Te gusta conducir?", which translated means, "Do you like driving?," and for branding, this is brilliant. They started a conversation with ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1926 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling