Brand Strategy Specialization: Crafting User Experiences

Overview

“In this lesson, I will guide you in articulating a brand blueprint that can be used for alignment and briefing. This will help to determine the purpose, scope and context of the brand identity materials. ”

In this video lesson Domestika addresses the topic: Articulating, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ Articulating In the last lesson for Create, we talked about how to get as many ideas as possible, brainstorm, and start to narrow in on how you tell the brand story and how you start to create a blueprint. In this lesson, we will be talking about Articulate. Articulate is sort of fast-forwarding and saying, "How does the brand show up? How can you bring it together for your clients to see how they will use the brand identity that you've created?" In this lesson, I'll be using the 100 Gates Project. With the 100 Gates Project, in our last lesson, we'll be going through the brand blueprint ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1907 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling