Brand Strategy Specialization: Crafting User Experiences

Overview

“Here, you will learn how to discover your brand’s touchpoints and create a unique experience. ”

In this video lesson Domestika addresses the topic: Touchpoints and Customer Experience, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“Touchpoints and Customer Experience In this lesson, you'll discover how to find your brand's touchpoints and create a unique experience. I'll show you how. Ok, so what are brand's touchpoints? When we think about touchpoints we usually think about tangible things, things that we can touch and hold like cards or letters, or all those branded elements that sometimes are included in brand menu guidelines. But I think there's many more that we have to consider. We think about touchy ones again, we can have screens, this example of a bank here. We also have on the right-hand side leaflets that c...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1924 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling