Brand Strategy Specialization: Crafting User Experiences

Overview

“In this lesson, I’ll explain where brand user experience comes from and what it does. I’ll also show you how to use it to develop a digital brand strategy in just six easy steps. ”

In this video lesson Domestika addresses the topic: Brand User Experience, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ Brand User Experience In this lesson, we will be looking at brand user experience. Where it comes from and what it does. Brand user experience, as its name implies, combines branding and user experience and it does so to satisfy two things: business needs and the needs of the brand user. This methodology, when applied to brand strategy, closes the gap that may exist between a brand and its public. It does so by covering the emotional and functional aspects that someone might have when choosing one brand over another. This branding methodology actually comes from my own personal and profes...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1921 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling