Brand Strategy Specialization: Crafting User Experiences

Overview

“The art of branding is knowing how to fit in a sector and at the same time stand out. In this lesson, we’ll discover how benchmarking and positioning complement each other and allow your brand to stand out and be chosen.”

In this video lesson Domestika addresses the topic: Benchmarking and Positioning, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“Benchmarking and Positioning The art of branding is knowing how to fit in and at the same time stand out in your sector. In this next lesson, we'll learn how benchmarking and positioning can help us do just this and they complement each other. Let's take a look. What is Benchmarking and Positioning? What is benchmarking and positioning? Why are these together? Why are we considering benchmarking and positioning at the same time? Branding really is the art of knowing how to fit in and how to stand out at the same time, and by this I mean that a brand fits into its sector, but to be chosen, i...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1920 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling