Brand Strategy Specialization: Crafting User Experiences

Overview

“In this lesson you will learn about brand culture, how to create a brand promise and make a brand unique by using the step-by-step "Brand Pyramid" method. ”

In this video lesson Domestika addresses the topic: Brand Sense and Soul, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“In this lesson, You'll find out all about brand culture and what makes your brand unique. just by using a simple step-by-step Brand construct pyramid. Let's take a look. What is a brand? I can tell you that if you look around, there's probably thousands and thousands of different definitions. but I'd like to share mine with you. And to do that, Let's have a look at a couple of things. Now, When you saw those, I'm pretty sure you felt something or reacted in some way, either negatively or positively, but you definitely felt felt something which is kind of strange because by themselves they a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (30)
• 2526 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling