Brand Strategy Specialization: Crafting User Experiences

Overview

“Instagram, YouTube, Facebook, Twitter, WhatsApp, Telegram, video games, TV, music streaming, radio, podcasts: There are lots of digital channels a brand can adopt. We don’t want to be on a channel just for the sake of it. It takes up too many resources, time, and money. But which are the right ones for our brand? Here we will go through the most common digital channels as well as some not-so-common ones worth mentioning.”

In this video lesson Domestika addresses the topic: Step 5: It’s All about the Channels, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ Step 5: It's All about the Channels Let's think about digital channels. I imagine that the first ones that come to mind are social media channels. Instagram, Facebook, YouTube, Twitter, etcetera. But there are more if we think about it. There are video games, there are podcasts. There's Spotify, there's WhatsApp, and other chat channels which are similar. There are many digital channels, but we don't want to be on channels for the sake of being on all the channels. It takes up too much of our time of our resources and our money, so that begs the question, which are the right channels for ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1921 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling