Brand Strategy Specialization: Crafting User Experiences

Overview

“In this lesson, not only are we going to deal with where the brand is connecting to its stakeholders, but where it should be doing so and where stakeholders are connecting amongst themselves. ”

In this video lesson Domestika addresses the topic: Where Is the Brand Talking to Its Stakeholders?, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ Where Is the Brand Talking to Its Stakeholders? In this step, we will find out where our brand is talking to our stakeholders and you will learn how to put together your brand's ecosystem. Let's go for it. To find this out, we're going to use a simple device, a simple tool called the brand ecosystem. What is a brand ecosystem? It kind of looks like this, and what it is, is a representation of the relationship between a brand and its stakeholders, but it's also more than that, actually. It really helps us, because it helps us find the relationships and interactions between the stakeholders...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (30)
• 2526 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling