Brand Strategy Specialization: Crafting User Experiences

Overview

“If you don't know your audiences, your brand will have no direction. During this lesson, we’ll discover different types of stakeholders, which ones are the most important for our brand and what their needs are.”

In this video lesson Domestika addresses the topic: Audiences: Stakeholders and Research 1, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“Audiences: Stakeholders and Research If you don't know your audience, your brand will not have a direction. In this next lesson, we'll try to see how we can find who our stakeholders are, what their needs are, and how our brand can move closer to them. Let's take a look. Stakeholders Stakeholders can be said that are those who are affected or may be affected by the activities of a company. I say company just to say something quick, but when talking about branding, it doesn't have to be a company, it can be an association of people. What is important is to just consider that there are two ty...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1921 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling