Brand Strategy Specialization: Crafting User Experiences

Overview

“Let me explain how to develop a digital brand strategy route map for the brand of your choice. We will discover what a digital brand strategy is and how it is relevant to digital transformation. ”

In this video lesson Domestika addresses the topic: What Is a Digital Brand Strategy?, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ What is a Digital Brand Strategy? In this lesson, I'm going to explain how you can develop your final digital brand strategy. This is going to be your final project, and to do that, I'm going to ask you to choose a brand. It can be your brand. It can be an existing brand or it can be a fictitious brand. What I'm going to ask you is to choose one of three types that can be a product brand, a service brand or a choice brand. For your final project you will develop a digital brand strategy route map To understand these three types of brands, let me go through each one. A product brand, as we...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (30)
• 2526 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling