Brand Strategy Specialization: Crafting User Experiences

Overview

“Get personal! This lesson is all about infusing a unique perspective and character to your content. For example, if your brand was a human being, how would it express what matters most? How would it interject, say hello, or even wrap up a call? These questions matter because these real-life scenarios are spaces where you will have to make a memorable appearance.”

In this video lesson Domestika addresses the topic: Defining Your Brand’s Personality, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“People relate to people. And if your brand feels like people, they'll connect with you too. This new lesson is all about personality. finding it, expressing it, preserving it. To begin with, we're going to take a look at a quick questionnaire that will allow you to surface the most humane traits of your brand. We've discussed what your brand believes, who it's talking to, what its mission is. but now it's time to define how it actually speaks. And the key behind this is personality. As with human beings, personality infuses everything you do with that certain voice and attitude. that is onl...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (30)
• 2526 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling