Brand Strategy Specialization: Crafting User Experiences

Overview

“While you probably have a high-level picture of your ideal customer, it’s time to get specific. Persona development is about adding as much detail as possible to empathize with the audience you serve on a deeper level. You don’t just want to get their demographics right: this is about connecting with human beings. Details are everything.”

In this video lesson Domestika addresses the topic: Defining Your Audience Persona, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“Defining Your Audience Persona Have you ever found a piece of content that makes you feel like someone's reading your mind? That kind of mind-reading effect is the result of empathy, and throughout this lesson, we are going to learn how to research our audience so that they feel the same about us, about our content. We will take a look at some lean research techniques, both online and off-line, that are going to allow you to hear them, to make notes, to synthesize the learnings and insights that you're gathering, and then make them into actionable content tactics. Time to wear your scientis...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1915 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling