Brand Strategy Specialization: Crafting User Experiences

Overview

“In this lesson, we are digging deeper and formulating an emotional connection with your prospective and current clients. You need not only to become the best option available to them but make sure they see you as the only one. ”

In this video lesson Domestika addresses the topic: Becoming "The One", which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“In this lesson, we will take the differentiators that you just derived and see how we can trigger emotion over logic. of your audience. Now this is where brand positioning collides in the most magical way with marketing. in advertising. This is where we put our agency hats on. and we derive the wildest and not so wild. ideas on how we can start to showcase our differentiators, as a brand. We will brainstorm ways in which you can trigger the emotions of your audience through your service. we will consider the benefits from the last exercise. that might help you connect with your audience on ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (30)
• 2527 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling