About the video: Becoming "The One"
Overview
“In this lesson, we are digging deeper and formulating an emotional connection with your prospective and current clients. You need not only to become the best option available to them but make sure they see you as the only one. ”
In this video lesson Domestika addresses the topic: Becoming "The One", which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.
Partial transcription of the video
“ Becoming "The One" In this lesson, we will take the differentiators that you just derived and see how we can trigger emotion over the logic of your audience. This is where brand positioning collides in the most magical way with marketing and advertising. This is where we put our agency hats on and we derive the wildest and not-so-wild ideas on how we can start to showcase our differentiators as a brand. We will brainstorm ways in which you can trigger the emotions of your audience through your service. We will consider the benefits from the last exercise that might help you connect with y...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy Specialization: Crafting User Experiences
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling
Domestika
A specialization by multiple teachers
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- 67 lessons (11h 38m)
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- Level: Beginner
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