Brand Strategy Specialization: Crafting User Experiences

Overview

“Let's talk about divergent and convergent mindsets, before delving into the different processes used in design to help you identify your audience's wants and needs. ”

In this video lesson Domestika addresses the topic: Process: Brand Storytelling, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ Process: Brand Storytelling In this lesson, we'll talk about process. There are many different types of processes to build a brand and think about a brand, but we will go through one that is well-known to establish how we think about process and brand storytelling. Then, we'll end with the process that we will go through. I wanted to start with a process that is well-known and it was established by IDEO. IDEO established what we know as design thinking. Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the p...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1924 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling