Brand Strategy Specialization: Crafting User Experiences

Overview

“Previously we have explained what branding is, now we will focus on what brand strategy is. In this lesson we will discover that a brand route map is an illustrated version of a brand strategy. In our case, the brand route map is a final deliverable which is composed of the essential information and insights gathered in the 6 steps of the Brand User Experience Methodology.”

In this video lesson Domestika addresses the topic: What Is a Brand Route Map?, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“What Is a Brand Route Map? In this lesson, we'll be looking at what you may have been asking yourself, just what is a brand route map. "A brand route map is basically an illustrated version of the brand strategy." I've got an example right here. As you can see, it's a map that's made up of all the different elements that compose the brand strategy. In this course, you'll be coming up with your version just like this. I'm sure by this time you'll be asking yourself, "What is a brand strategy?" Let me explain. By definition, a brand strategy is a plan for the long-term development of a succes...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1913 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling