Brand Strategy Specialization: Crafting User Experiences

Overview

“In this lesson, we’ll define and group stakeholders before finding out which are the top ones. We'll also think about how to discover their emotional and functional needs. ”

In this video lesson Domestika addresses the topic: Who Are You Talking To?, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.

Partial transcription of the video

“ Who Are You Talking To? In this second step, we will discover who your brand is talking to, and surprisingly, it won't be one type of stakeholder, but three. Let's take a look. What I'd like to do is to start with a definition of what we mean by stakeholders, and in our case, we're going to define it as, "Those who are affected or may be affected by the activities of a company." The stakeholders are people interested in a brand or a company's prosperity. Who are they? They can be either internal or external. If they're internal, then they might be employees, managers, owners, etcetera. If...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy Specialization: Crafting User Experiences

• Level: Beginner
• 100% positive reviews (19)
• 1921 students
• 6 units
• 67 lessons (11h 38m)
• 40 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling