About the video: Creating a Brand Manifesto
Overview
“A manifesto can capture your brand’s essential themes and values in a way that makes them clear to anyone creating content with or for you. ”
In this video lesson Domestika addresses the topic: Creating a Brand Manifesto, which is part of the Domestika online course: Brand Strategy Specialization: Crafting User Experiences. Learn brand positioning strategies to expertly plan projects, set competitive prices, and attract the right clientele.
Partial transcription of the video
“Creating a Brand Manifesto Ok, time to get hands on. Throughout this first lesson, we are going to craft your brand's manifesto, defining the beliefs and values that fuel your content. But before we get into that, I wanted to give you an overview of what the course will look like. We're going to start with pillars, the foundation. Yes, your manifesto, but also your brand storyboard, your persona profiles, who you're talking to, and your overall positioning when it comes to content strategy. Then we'll take a closer look at your brand's personality. What does it sound like? What are the huma...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy Specialization: Crafting User Experiences
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing, Storytelling
Domestika
A specialization by multiple teachers
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- 67 lessons (11h 38m)
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- Level: Beginner
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